The outer layers are as cinnamon-rich as the center. Sticky exterior, chewy crumb. The Infatuation gave it 8.3/10. Sells out by 1pm.
A one-woman operation: baker Ivie Egonmwan handcrafts everything from scratch. The daily cinnamon scroll has a tangy sour cream glaze. Sells out by 11am.
Borough Market's most-photographed bakery stall. The Sinner is loaded with sweet, lightly spiced cream. Two versions: standard cinnamon roll and the Sinner.
Tucked down an alley most tourists walk past. Buns arrive warm in the morning and taste like Stockholm: fluffy, moist crumb, not overly sweet.
Founded by Claire Ptak, who made Meghan Markle and Prince Harry's wedding cake. Cinnamon bun with cardamom, organic flour, and restrained sweetness. The right call if you find most rolls too sweet.