Fortitude Bakehouse

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Bakery|£4–5 per roll

Website @fortitudebakehouse

Roll Style

Classic American

Featured by

The InfatuationLondonist

BLOOMSBURY · LONDON

⭐ 4.4 on Google (3,002 reviews)

📍 35 Colonnade, London WC1N 1JD

What to know

The outer layers are as cinnamon-rich as the center: sticky exterior, chewy crumb.

The story

Founded in 2018 by Dee Rettali and Jorge Fernandez. Rettali apprenticed under the patissier Justin de Blank and has only ever baked with organic ingredients.

Map showing location of Fortitude Bakehouse

HOURS

Monday: 7:30 AM – 4:00 PM

Tuesday: 7:30 AM – 4:00 PM

Wednesday: 7:30 AM – 4:00 PM

Thursday: 7:30 AM – 4:00 PM

Friday: 7:30 AM – 4:00 PM

Saturday: 8:30 AM – 4:00 PM

Sunday: 8:30 AM – 4:00 PM

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Updated September 2026

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