The East Village has a quietly serious cinnamon roll scene. These aren't spots you'll stumble into — come with a plan, go early, and don't be surprised when something is already sold out.
Spirals, from pastry veteran Arin Senior, finishes every roll with a signature shortbread cookie crumble that you won't find anywhere else in the city. Red Gate Bakery does a brown butter roll mid-week and rotating Instagram-announced specials on Fridays and Saturdays.
Also in the East Village